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Branding brief: Pringles adds Zesty Lime and Chilli to range
Pringles is adding a Zesty Lime and Chilli variant to its canned crisps range. The 155g packs will be available in supermarkets from later this month. Zesty Lime and Chilli is the first addition to Pringles' core range, which includes Original, Sour Cream & Onion and Salt & Vinegar, since the roll-out of a Prawn Cocktail variant last year.
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