The Week: Media news - Sky awarded more games

Campaign, 13 February 2009, 12:00AM

BSkyB has extended the number of live games that it can show in a season to 115, while Setanta has dropped from 46 to 23 after the auction for the live football TV rights packages from the Premier League. BSkyB paid £1.6 billion for five of the six available, and Setanta paid £159 million for one. They will run from 2010 to 2013.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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