Welsh rugby sponsor SA Brain to side-step French alcohol ad laws again

Ed Kemp, marketingmagazine.co.uk, 12 February 2009, 02:00PM

LONDON - Welsh rugby shirt sponsor SA Brain will once again evade a ban on alcohol branding at sports events in France when the team travel to Paris next month by replacing its traditional logo with the words 'Try Essai'.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Brand Manager Blue Skies Marketing Recruitment £45000 to £50000 per annum, South Yorkshire
TV Planner & Buyer PFJ £22000.00 - £25000.00 per annum, London
Interactive Production Designer SAVVY Media Ltd £25-30k + Bonus+ equity options, Central London