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The Marketing Profile: Mark Lund of the COI
Mark Lund got wind of his new job when a head-hunter called and asked whether he knew anyone who would be interested in running the COI. 'I said that I would have a think about it and ring him back the next day with a couple of names,' he recalls. However, when Lund did return the call, he put forward one additional candidate - himself. 'The more I thought about it, the more interested I got,' he says.
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