Pepsi spots the potential of QR codes

Elizabeth Clifford-Marsh, revolutionmagazine.com, 04 December 2008, 12:00AM

LONDON - Pepsi has become the first high-profile consumer brand to use QR (quick response) codes at the centre of a UK campaign. The FMCG brand printed the codes on more than 400 million cans and bottles throughout its soft drinks range, surprising many in the industry who have labelled the technology 'gimmicky'.

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