Coke briefly turns off landmark Piccadilly Circus ad in support of CO2 initiative

By Gemma Charles, marketingmagazine.co.uk, 13 March 2009, 01:35PM

LONDON - Coca-Cola Great Britain (CCGB) is switching off its 'Coca-Cola' sign at London's Piccadilly Circus for only the third time since World War II to support WWF's Earth Hour.

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