The Marketing Profile: Simon Davies of Coors Brewers

By Gemma Charles, marketingmagazine.co.uk, 17 March 2009, 08:30AM

LONDON - Simon Davies, the marketing director of Coors Brewers, says he has one ambition for the company's flagship beer brand. 'I don't want anyone to ever be judged for drinking a pint of Carling,' he declares with gusto. 'I don't want it to be seen as masculine or feminine, upmarket or downmarket. I want it to be seen as just a great beer.'

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