Soap operas 2.0: Unilever tries to reach women using digital branded content

Amy Golding, marketingmagazine.co.uk, 06 May 2009, 08:30AM

LONDON - Unilever is turning to digital branded content to support its Persil and Dove brands in an effort to create more interactive and engaging promotional channels. The move will mark the first time the company has developed digital branded content for a global audience.

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