Brand owners' lobby group calls on OFT to investigate copycat packaging

Nikki Sandison and Daniel Farey-Jones, brandrepublic.com, 12 May 2009, 12:30PM

LONDON - The British Brands Group is attempting to convince the Office of Fair Trading and Trading Standards to investigate cases of retailers' own-brand products that closely resemble familiar brands after its research revealed shoppers are being "tricked" into buying them.

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