British Army in virtual reality push to back 'Start thinking Soldier' campaign

Fiona Ramsay, marketingmagazine.co.uk, 12 May 2009, 08:30AM

LONDON - As the British Army nears full strength with a significant boost in new recruits, it is taking its 'Start Thinking Soldier' marketing campaign offline with a major six-month drive targeting potential young recruits at consumer events, shopping malls and schools using regional experiential events and arcade-style simulators.

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