Virgin Atlantic runs ad campaign criticizing BA/AA alliance

By Alex Brownsell, marketingmagazine.co.uk, 19 May 2009, 12:15PM

LONDON - Virgin Atlantic is mounting a tactical marketing campaign to highlight its submission to the US Department of Transportation (DoT) against British Airway's proposed alliance with American Airlines (AA).

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Brand Manager Blue Skies Marketing Recruitment £45000 to £50000 per annum, South Yorkshire
TV Planner & Buyer PFJ £22000.00 - £25000.00 per annum, London
Interactive Production Designer SAVVY Media Ltd £25-30k + Bonus+ equity options, Central London