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Rory Sutherland: 'Mid-sized agencies are vulnerable'
IPA president Rory Sutherland gives Marketing Direct a wide ranging interview to mark the launch of www.marketingdirectmag.co.uk. The vice-chairman of Ogilvy Group UK talks about agency fees, Steve Harrison's book and why Sir Martin Sorrell is right: Goliath agencies, not Davids, are best place to survive the recession.
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