Day 7: And the Grand Prix goes to...

Daren Kay, Marketing Direct, 23 June 2009, 10:08AM

CANNES - A tiny direct response ad bearing the same headline, placed in seven countries across the globe, generating about 26,000 video applicants. Embracing the YouTube generation Cummins Nitro's campaign for Tourism Queensland was the very epitome of UGC, a deserved winner of three golds and the Grand Prix. Daren, joint executive creative director at TMW, has been blogging daily for Marketing Direct from the judging room at the Palais des Festivals on La Croisette.

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