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Argos launches new home shopping service
Argos invited model and TV presenter Melinda Messenger to help chief executive Terry Duddy launch the company’s home shopping service this week, writes Steven Singh. Ogilvy PR Worldwide organised the launch, having been appointed to promote the home shopping service, Argos Direct, at the beginning of July, after pitching against Hill and Knowlton. The launch of the service is accompanied by a new look for Argos catalogues and stores, which includes new corporate colours.
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