Publisher auctions 'perpetual' online ad on eBay

Gareth Jones, revolutionmagazine.com, 08 July 2009, 08:55AM

LONDON - Dare Comics has found a novel way of monetising its online content, holding a one-time eBay auction for a 'perpetual' display ad that will run in every digital comic book the company ever publishes.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Marketing Executive AF Selection £18,000-£20,000, Leicestershire
Digital Strategy Director Dynamic New Alliances £140K, London
Graduate Opportunities in Sport Sponsorship f1 Recruitment n/a, Workshop taking place in Central London, but open to graduates/undergraduates from around the country.