Ads that stimulate a two-way conversation

Jamie Bell and Iain Hunter, Marketing Direct, 10 July 2009, 05:09PM

Brand awareness is great, and ditto for immersing your audience in a fantastic brand experience. But, argue CMW creative directors Jamie Bell and Iain Hunter, the holy grail of communications is to get people talking to each other, and if you do it right, back to you.

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