BSkyB customer acquisition rate 'fastest for five years' but churn stays level

Noelle McElhatton, Marketing Direct, 30 July 2009, 10:24AM

LONDON - A high volume DM campaign helped satellite broadcaster BSkyB add 124,000 subscribers in the past three months. The results follow a heavy marketing schedule including door-drop, inserts and poster promoting BSkyB's high-definition TV service.

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