Creatives won't like it but DRTV has a new champion in Cash4Gold's CEO Jeff Aronson

Noelle McElhatton, Marketing Direct, 31 July 2009, 06:56PM

CLIENT IN THE HOTSEAT - First the excitement, then the let down. Cash4Gold's promise to become the UK's biggest DRTV advertiser was followed by what one critic called 'a dinosaur of a DRTV ad'. But CEO Jeff Aronson says it's all part of a well honed plan.

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(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

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