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How to get to number one in the App Store
LONDON - Barclaycard's Waterslide Extreme continues to hold the number one spot in the App Store rankings, after more than two weeks at the top, thanks to great creative and strategic thinking from Dare. For some apps, however, an extra push is required to help them rise up the rankings. Ben Cusack, group creative director at Mobile Interactive Group, takes a look at what options are available.
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