Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

Alan Mitchell, marketingmagazine.co.uk, 11 August 2009, 08:30AM

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.

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