Heineken to launch 'Star Experience' to support UEFA Champions League sponsorship

Ed Kemp, marketingmagazine.co.uk, 17 August 2009, 12:30PM

LONDON - UEFA Champions League sponsor Heineken will leverage its association with Europe's premier club tournament with a marketing drive entitled 'The Heineken Star Experience'.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Media Planning Manager PFJ £30000.00 - £35000.00 per annum, London
Web Project Manager AF Selection £30,000, West Midlands
Video Advertising Client Services Executive - £25-32K Propel £25000 - £32000 per annum + benefits + 20% bonus, London