Additional Information
Content
Is BSkyB paying too much for its customer acquisition?
COMMENT - There may be no industry benchmark about how much a new customer should cost to recruit, but BSkyB is at least one brand that has found itself paying more to attract customers to its HD service - up from £250 to £306 in its latest figures. Caroline Kimber, head of data strategy at agency Stephens Francis Whitson, questions the long-term viability of such a strategy.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Strategy Manager-Strategy Consultancy-Central London 70-100k Advantage Professional £70000 - £100000 per annum + Bonus + Benefits, City of London
- group account director > ICONIC FMCG's > TTL collectivo Up to £70k + bens, London
Most read
Most commented
