Brands urge FSA not to run salt-warning ads singling out breakfast cereals

By Gemma Charles, marketingmagazine.co.uk, 02 September 2009, 08:40AM

LONDON - Several of the UK's biggest cereal manufacturers, including Kellogg, Weetabix and Cereal Partners, have called an urgent meeting with the Food Standards Agency (FSA) this week in an attempt to halt an impending ad campaign highlighting the salt levels of cereal.

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