Cadbury's Trident Beyonce campaign is the promotion best supported in-store

By James Quilter, Promotions & Incentives, 04 September 2009, 02:58PM

LONDON - Cadbury's Beyonce campaign was one of the best-supported in July terms of POS according to the P&I Point of Sale League, which monitors what brands recieve the most promience within the top 4 grocers's store.

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