Innocent five-a-day ad claim cleared by ASA

By Joe Thomas, marketingmagazine.co.uk, 16 September 2009, 06:00AM

LONDON - Innocent has had an ad cleared by the Advertising Standards Authority (ASA), after receiving complaints that its suggestion that a glass of smoothie contained two portions of the recommended five-a-day was misleading.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Social Manager: Top Live Ents Agency (£40k) Ultimate Asset £40000.00 per annum, City of London
Marketing Executive - Abu Dhabi - Tax Free Income Formula Won £29.5-33.5k approx TAX FREE + benefits (Up to £47k gross UK approx), Abu Dhabi - UAE
Global Account Manager - Affiliate Marketing Formula Won £25-28k + commission + great benefits, London