Vegemite's iSnack 2.0 brand meets with widespread derision

Jennifer Whitehead, brandrepublic.com, 28 September 2009, 11:45AM

LONDON - After a competition that spawned 48,000 entries, food giant Kraft has revealed the name for its new Vegemite-based spread as 'iSnack 2.0' -- only to be met with a wave of public disappointment and the news that the term iSnack has already been trademarked.

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