Katie Price undie range axed by Asda following poor sales

James Quilter, brandrepublic.com, 26 October 2009, 09:05AM

LONDON - Asda has dropped its range of Katie Price lingerie after poor sales and damaging publicity around her divorce from singer Peter Andre.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Media Planner PFJ £25000.00 - £30000.00 per annum, London
SEM Manager - Top London Agency Ultimate Asset £30000 - £45000 per annum + benefits, London