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Media: Shift in focus keeps The Sun shining
'Labour's lost it,' screamed The Sun's front page a few weeks ago, bringing the Government's party conference to a nasty halt. The tabloid's decision to switch allegiance from Labour to the Conservatives generated huge interest across the media industry, which proves that as it approaches its 40th anniversary, The Sun still has the ability to own the news agenda. But two months into his new role as editor, Dominic Mohan has a big commercial mountain to climb.
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