Media: Hit or Miss - Latvian mobile phone firm's staged meteorite crash blows up in its face

PR Week UK, 06 November 2009, 12:00AM

Fake crater - A mobile phone company in Latvia was slammed for staging a 'meteorite crash'. Tele2 said the stunt was designed to give people something 'creative and exciting' to talk about. But the Latvian government was not amused and said it would cut its contract with the company in protest. Tele2 has promised to reimburse the nation for the cost of sending military units and scientists to investigate the ten-metre-wide crater.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
Digital/Online Marketing Manager/Mobile Xchangeteam £40000 - £55000 per annum, South West London
Senior Marketing Executive Pro Contact £30,000 to £35,000 may pay more for the ideal candidate., London
Senior Digital Exec: Live Entertainment Marketing Agency - £25k Ultimate Asset £25000.00 per annum, City of London