OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?

Staff, mediaweek.co.uk, 25 November 2009, 11:30AM

Rupert Murdoch's NI has decided to remunerate all UK retailers of The Sun on the basis of a standard cover price of 30p, rather than 35p as at the moment. Is this a taste of the future?

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