Mumsnet site proves the power of mums

Gemma O'Reilly, PR Week UK, 09 December 2009, 06:00AM

It would have been difficult to predict the furore regarding Prime Minister Gordon Brown's choice of biscuit. The debate fuelled the national press for days in October and thrust a lesser-known, but potentially powerful, PR target into the spotlight.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Latest jobs Jobs web feed

Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
HTML Email Campaign Developer £18-25k Digital Gurus £18000 - £25000 per annum, London
Technical SEO Manager Propel £35000 - £45000 per annum + £35-45k flexible, London
Digital Strategist: Branding Agency - salary competitive!London Twist Recruitment £35000 - £65000 per annum + benefits, London