Diageo and Coca-Cola Enterprises join for £4m mixer and spirit push

By Gemma Charles, marketingmagazine.co.uk, 10 March 2010, 09:30AM

LONDON - Coca-Cola Enterprises (CCE) and Diageo Great Britain (Diageo GB) have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets.

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