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Stella launches Cannes sponsorship with social media campaign

By Daniel Farey-Jones, marketingmagazine.co.uk, 19 March 2010, 04:20PM

LONDON - Stella Artois 4% is to sponsor the Cannes Film Festival and use a series of 60-second web films, showing off a character called the King of Cannes and a global competition, to promote its affiliation.

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