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CAMPAIGNS: Channel 4 learns that sex still sells - Broadcast PR
Sex and the City is the latest of Channel 4’s US imports. The comedy features four thirty-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34-year-old audience. Channel 4’s press team worked to ensure that this age group was targeted before the programme hit the screens on 3 February.
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