Opinion and comment on marketing trends

Marketing and advertising industry thought leaders offer their takes on the latest advertising and marketing trends.

Latest comment on marketing trends and issues

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Will social network Peach be fruitless or an enticing marketing opportunity?

Will social network Peach be fruitless or an enticing marketing opportunity?

Now the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.

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Is it the place of brands to test the boundaries of taste?

Is it the place of brands to test the boundaries of taste?

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints, but advertisers' motivation seems to be a key factor when it comes to consumers' and regulators' willingness to forgive...

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Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

Be a one-hit wonder: 5 things I wish I'd learned earlier in my career

In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience...

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Creativity means less time on charts and more time doing

Creativity means less time on charts and more time doing

This week, we launched a music video for an up-and-coming rap act called Raylo, writes Andy Nairn, founding partner at Lucky Generals.

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Why can't brands make every ad a 'Super Bowl ad'?

Why can't brands make every ad a 'Super Bowl ad'?

It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.

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Why one social media marketer's secret work weapon is a notebook and pen

Why one social media marketer's secret work weapon is a notebook and pen

Paul Beadle, head of social media and digital communications, Nationwide Building Society explains why the simplicity of pen and pad beats iPads and laptops.

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Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Lessons from American Girl: How the doll empire gave me a breathtaking brand lesson

Will Harris learned a thing or two about the power and value of conviction marketing following an unfortunate incident.

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Pokemon jumps the Super Bowl ad gun with a technicolour flying start

Pokemon jumps the Super Bowl ad gun with a technicolour flying start

Social video expert Unruly reviews the latest viral by Pokemon.

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A view from Dave Trott: It's all down to heuristics, guv

A view from Dave Trott: It's all down to heuristics, guv

My dad had ten brothers and sisters.

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Finally, Publicis' restructure is showing some clarity

Finally, Publicis' restructure is showing some clarity

There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.

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It's hard to escape that lingering whiff of legislation

It's hard to escape that lingering whiff of legislation

You can't move for celebrities at advertising conferences now.

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Outdoor media sector on edge over Tube decision

Outdoor media sector on edge over Tube decision

This could be a defining year for outdoor advertising in the UK.

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How can we future-proof UK creativity?

How can we future-proof UK creativity?

The ad industry is the one member of the UK creative community that the government has always been content to let fend for itself.

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Is data the new sugar?

Is data the new sugar?

We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.

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Things we like: Facebook's mobile growth

Things we like: Facebook's mobile growth

The reinvention of Facebook as a mobile-first company has been little short of sensational.

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How digital 'plumbing' is helping ads flow faster

How digital 'plumbing' is helping ads flow faster

Group IMD's platform is enabling TV ads to be prepared and distributed at short notice across borders.

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New Saxton venture turns to psychological support

New Saxton venture turns to psychological support

Lighthouse's founder wants Psyched to develop media leaders through coaching and counselling, Gideon Spanier writes.

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Back to the future with James Lowther

Back to the future with James Lowther

James Lowther shares some thoughts on the industry then and now as he retires from a career spanning Saatchi & Saatchi and M&C Saatchi that lasted almost half-a-century.

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Trust under threat: Bob Wootton's advice as he leaves the ISBA

Trust under threat: Bob Wootton's advice as he leaves the ISBA

As he prepares to step down from ISBA after two decades, Bob Wootton warns of an erosion of trust and other areas of contention among brands, agencies, media owners and audiences.

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On the Campaign couch: Why should people engage with brands?

On the Campaign couch: Why should people engage with brands?

Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?

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Marketing trend: Convergence

The year ahead for creativity

The year ahead for creativity

Let's get digital: the threat of management consultancies

Let's get digital: the threat of management consultancies

Moving closer to clients and each other

Moving closer to clients and each other

Marketing trend: Mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Top tips for brands on Periscope

Top tips for brands on Periscope

The year ahead for mobile

The year ahead for mobile

Marketing trend: Social media

Brands must get better at short-form content

Brands must get better at short-form content

Welcome to 2016. Facebook just killed your website forever

Welcome to 2016. Facebook just killed your website forever

What #Twitter10k means for content marketers

What #Twitter10k means for content marketers

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