Opinion and comment on marketing trends

Marketing and advertising industry thought leaders offer their takes on the latest advertising and marketing trends.

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Fighting over grads means we ignore the mavericks

Fighting over grads means we ignore the mavericks

Latest comment on marketing trends and issues

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A view from Dave Trott: People don't miss what they never had

A view from Dave Trott: People don't miss what they never had

"Life, Liberty, and the pursuit of Happiness" is one of the most famous phrases in the English language.

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Can adland still attract the best grads?

Can adland still attract the best grads?

September marks the beginning of university freshers' weeks and a new wave of fresh-faced, newly suited graduates looking for that first foothold on the jobs ladder.

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Letter from America: A drive through ad-free states

Letter from America: A drive through ad-free states

A drive through an ad-free US is a reminder that adland has a duty to police its own commercial creep

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Men's magazine sector awaits new competition

Men's magazine sector awaits new competition

Two fitness and lifestyle titles hope to succeed in a sector with declining circulations. Kate Magee asks what they can offer

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Cochrane open to the Clear Channel challenge

Cochrane open to the Clear Channel challenge

The outdoor giant's chief executive is refreshingly candid about the TfL loss and its implications for the company's future, Omar Oakes writes

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The agency: under construction

The agency: under construction

Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years, Kate Magee...

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History of advertising: No 145: Alex Osborn's brainstormers

History of advertising: No 145: Alex Osborn's brainstormers

For more than 80 years, BBDO has underlined its commitment to creative potency with its famous mission statement: "The work, the work, the work."

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It is time for agencies to stop resisting change

It is time for agencies to stop resisting change

Planning and buying teams bring strategy to life through execution; we reach audiences.

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On the Campaign couch: Are we approaching recruitment all wrong?

On the Campaign couch: Are we approaching recruitment all wrong?

As the chief executive of an ad agency, we are finding it increasingly hard to secure the best talent at graduate level.

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Adland needs to wake up to the dangers of Brexit

Adland needs to wake up to the dangers of Brexit

The summer silly season in British politics will close with the tragicomedy of Labour's leadership election.

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Making good advertising requires delicate balance

Making good advertising requires delicate balance

Havas Media's Tom Goodwin misses expensive advertising: "The very act of investing in TV, buying a premium billboard, taking an ad in Vogue became brand-building... because of the cost, not despite."

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Tech viewpoint on native advertising

Tech viewpoint on native advertising

Native advertising is at the heart of a current movement in digital advertising.

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Things we like: MEC staff cooking for charity

Things we like: MEC staff cooking for charity

Five hundred MEC staff teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners.

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Do magazine digital editions have a future?

Do magazine digital editions have a future?

Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order

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Private Eye bolstered by 'less is more' ad approach

Private Eye bolstered by 'less is more' ad approach

The title boasts an ABC1 readership and circulation is on the up. Is it an attractive proposition for brands, James Swift asks

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Breaking Bad has turned Albuquerque into a travel destination for millennials

Breaking Bad has turned Albuquerque into a travel destination for millennials

62% of 18-34 year olds say they watch more TV programming from the US than the UK. This 'window' into US culture is shaping media consumption, argues Mark Holden, head of strategy at Arena Media.

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Dial M for Uber: how Facebook M will change your marketing strategy

Dial M for Uber: how Facebook M will change your marketing strategy

"M, book me a cab" - this perfunctory command sits at the heart of the challenge that many brands will soon face, says Ramzi Yakob, strategist at TH_NK.

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Annie Leibovitz and Nobel laureates feature in £multimillion UBS rebrand

Annie Leibovitz and Nobel laureates feature in £multimillion UBS rebrand

World-renowned photographer Annie Leibovitz has partnered with UBS in a new 'transformational' brand campaign for the investment bank.

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Have the discounters shifted the shopper psyche away from brands permanently?

Have the discounters shifted the shopper psyche away from brands permanently?

The discounters boast of Jaguars and BMWs frequenting their car parks, painting the picture of a classless shopping utopia where people are proud to buy own label over expensive branded equivalents. Should...

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Brands that learn and share

Brands that learn and share

The cofounder of creative agency Animl says brands don't have all the answers to the world's problems, but they can help make problems immediate, relatable and comprehensible.

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