Opinion and comment on marketing trends

Marketing and advertising industry thought leaders offer their takes on the latest advertising and marketing trends.

Latest comment on marketing trends and issues

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Could street art become marketers' secret weapon this summer?

Could street art become marketers' secret weapon this summer?

Once an irksome pastime considered anti-social and unwelcome, street art has suddenly become one of the most vibrant and immediate forms of advertising, with many brands utilising its powerful impact,...

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Lesson from the ladder: Not all battles are worth fighting

Lesson from the ladder: Not all battles are worth fighting

Simon Labbett, the founder of Hometown London, draws inspiration from the talented minds he meets. Here are his ten commandments.

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The death of the app and why brands must serve as personal assistants

The death of the app and why brands must serve as personal assistants

The app as we know it today could soon be a thing of the past. Customers are tired of brands that just sell to them, writes Brian Cooper, the chief creative officer of Oliver Group UK.

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On the Campaign couch: How do I convince my boss to go for a risky idea?

On the Campaign couch: How do I convince my boss to go for a risky idea?

Jeremy Bullmore, Campaign's agony uncle, shares advice for a creative who wants to pitch the boss a risky campaign idea.

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Perspective is the secret work weapon of Disney's Anna Hill

Perspective is the secret work weapon of Disney's Anna Hill

Anna Hill, the chief marketing officer at Disney UK and Ireland, explains why her healthy perspective is so important to her work.

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Always enlists more feisty sportswomen to update '#LikeAGirl' in time for the Olympics

Always enlists more feisty sportswomen to update '#LikeAGirl' in time for the Olympics

Social video expert Be On reviews "#LikeAGirl", the latest viral video from Always.

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Marketers who leverage art and science will lead, says Travelex marketing chief

Marketers who leverage art and science will lead, says Travelex marketing chief

Dominic Grounsell shares his tips about the best ways to accelerate your career.

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Things we like: Liverpool FC's 360-degree video and Attitude's sales boost

Things we like: Liverpool FC's 360-degree video and Attitude's sales boost

Liverpool FC let fans control the view of the pitch and the Duke of Cambridge's Attitude cover is set to become one of the magazine's biggest-selling issues.

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Twitter still has much to offer and advertisers shouldn't overlook it

Twitter still has much to offer and advertisers shouldn't overlook it

Andy Pringle, head of performance media at Performics UK, says Twitter can be the glue to draw together different elements of a wider media plan.

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Twitter must capitalise on live events like Rio to grow

Twitter must capitalise on live events like Rio to grow

It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA director of social at Fetch.

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A view from Dave Trott: Brexit and behavioural economics

A view from Dave Trott: Brexit and behavioural economics

Behavioural economics is defined as: human understanding for business advantage.

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Disrupting the disruptors: how Unilever plans to rock the boat

Disrupting the disruptors: how Unilever plans to rock the boat

It only costs a few bucks to join but last week Unilever spent a billion of them buying Dollar Shave Club in a landmark deal that could begin to redraw Unilever's entire business model.

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If something is good, it's worth paying for

If something is good, it's worth paying for

Publishers are still figuring out the best way to monetise their valuable content, but surely the industry needs to work together to find a co-ordinated solution?

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Go ahead and censor me, algorithm

Go ahead and censor me, algorithm

There's a robot reading our emails. It's there for our own protection - so why does it still feel a bit creepy?

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Verizon's purchase of Yahoo is a bet on a mobile future

Verizon's purchase of Yahoo is a bet on a mobile future

Yahoo's user base is very large and very mobile, writes Paul Carolan, the global chief commercial officer at Widespace.

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Where Apple will focus after peak iPhone

Where Apple will focus after peak iPhone

Apple's latest quarterly results show demand for the iPhone is stalling but there are signs about where the company's staking its future, says Rachel Pasqua, practice lead, mobile and emerging technologies...

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Diversity of talent leads to diversity of thought

Diversity of talent leads to diversity of thought

In our creative industry diversity of thought comes from diversity of talent, it's as simple as that, writes Kate Bruges, the co-director of talent at JWT London.

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Live in the future, they said. We'll have delivery drones, they said

Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

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Why FMCG brands need to rethink their purpose
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Dave Dye: No longer in circulation

Dave Dye: No longer in circulation

A lot of things have gone out of fashion in the ad industry, and for good reason. But there's one crucial question we should still be asking, says JWT London's Dave Dye.

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