Additional Information
Content
Jeremy Lee: Put the violins away, the media industry has done pretty well
At its annual awards, Bafta always flashes up a roll-call of actors who have passed that year, accompanied by a maudlin soundtrack. It sets a momentarily depressing mood for an otherwise fun evening of back-slapping and self-congratulation.
Jeremy Lee
This year, the media industry has seen an unusually large number of industry figures similarly move on, the latest being Channel 4's brilliant and thoughtful Mike Parker. But there seems to be no point in holding up a giant sepia picture of the wise old goat stroking his chin - like others who have left jobs that they have held for a long time, I don't expect he'll be away for long. That's one of the joys of the industry - it looks after its own, particularly if, like Parker, they are any good.
So let's get on to the back-slapping. As any fool knows, confidence in the economy is at a low, leading to a sense of gloom. So you'd think that looking for reasons to be cheerful would be a bit difficult.
While no-one expects 2012 to be a walk in the park - and at the risk of sounding Pollyanna-ish - there are many positives that should ensure we can at least raise a glass over Christmas rather than attempt to drown our sorrows.
British television is in fine fettle - the success of Downton Abbey, arguably ITV's most successful quality format since Brideshead Revisited, shows that commercial television can still produce global belters. And who would have thought that Channel 5 would finally manage to find and settle in a happy place in the broadcasting ecology, while also returning money for its owners? Credit to Nick Bampton and his team for that. Despite worries that consumers would cut back on discretionary spending, Sky continues to grow. In fact, of all the TV companies, it's the BBC that looks the most unsure of itself.
In radio - long a basket case of mismanaged mergers - Global Radio has also turned itself into a successful business, while Absolute Radio looks like it finally has the full backing of its owners that it deserves.
Elsewhere, the Olympics is coming and it presents the outdoor industry in particular with a brilliant opportunity and one that it is sure to seize.
Newspapers, too, have made leaps of progress in embracing rather than ignoring digital, while the dirty laundry exercise of the Leveson inquiry (a consequence of a press investigation, remember) has led to some much-needed soul-searching and hopefully improved standards across the board.
For their part, agencies have evolved their offering, there have been exciting new start-ups and the plurality of the sector remains strong. So all things considered, the industry enters an uncertain year in good shape. There's definitely something worth celebrating in that.
jeremy.lee@haymarket.com
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Senior Account Executive fishtank Up to 24,000, United Kingdom
Most read
Most commented

BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...









