My secret work weapon: James Bond, Clive Woodward and the importance of positivity
It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.
Justin Skinner, vice-president of marketing, Cineworld
As a marketer, I represent the customer, and in the leisure industry, it's about having fun and a positive experience. We're going through a customer-first programme, asking how to make our customers feel special and take the stress out of the cinema experience. So, a positive mental attitude is helping drive that strategy through.
Also, I try to bring my own energy and enthusiasm to my team. The positivity needs to be felt. In Sir Clive Woodward's book Winning, he writes about his mantra, that everyone is part of the team, and he didn't want any 'sappers' to take away energy and positivity.
Our end goal is putting the customer first and making Cineworld the favourite cinema in the UK. That positive thinking acts as a principle of success.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Digital Creative Manager UCAS £comp + 25-days leave, flexible benefits and other fringe benefits, including Xmas closure , Cheltenham, Gloucestershire
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- Digital Operations Manager Tottenham Hotspur Football Club Up to £55,000 + Bonus, North London
- Consumer Activation Controller Mast-Jaegermeister UK Limited Salary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday., Camberley, Surrey
- PR Manager AF Selection £25,000 - £35,000 + Benefits, Manchester, Greater Manchester
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k Judi Patton £40k-£45k plus excellent benefits, London (Central), London (Greater)