More tweeting about TV than watching
This week research giants Nielsen released new stats that show the power of Twitter when it comes to TV shows.
Matt Smith: head of production at Tech TV
With around half of Brits now dual screening in the evening (looking at a mobile device, while watching TV), it’s fast become the case that more are seeing tweets about TV, rather than watching the programmes themselves.
The Neilsen research (bear in mind it’s about the US) shows there’s been a 38 per cent increase in TV related tweets over the last year.
The figures show a rise from 190 million in Q2, 2012 to 263 million in Q2, 2013. The number of people writing about the small screen has also risen by 24 percent – from 15 million to 19 million in the same period.
What’s interesting for those in marketing and PR is the reach of these social media messages. The data seems to show that the Twitter audience for an average TV episode is actually 50 times larger than the people tweeting about it.
So, if 2,000 people are tweeting about something they’re watching on TV, 100,000 people are reading that on their Twitter feed.
That though is assuming that the person tweeting about the show is actually watching it in the first place.
But it’s more evidence that the days of linear and "appointment-to-view" TV viewing are fading fast as mobile media pulls people in more interesting directions.
Matt Smith is head of production at Tech TV
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