CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia
At a recent D&AD event, I met an ECD who lives in East London. Wisely, she has taken the opportunity of the Olympics jamboree to rent out her house and bugger off on an exotic holiday. Lucky lady.
Olympic Games: Underground ads warn of travel congestion ahead
For those us who'll be living and working in London under the five rings, the prospects are much less pleasant.
Summer in the capital is already bad enough, as you elbow your way through hordes of loud, stationary, Spanish teenagers cluttering up the public transport system. (I am joking about the elbow, of course. An Uzi would be a much better option.)
Enough of the grumpy old man act. Let's see how Locog has addressed this literally pressing issue.
Currently, the Underground is wallpapered with a series of ads whose apparent purpose is to prepare us for the utter chaos better known as a global sporting event.
In essence, the message is go to the GetAheadoftheGames.com website and hope that your journey won’t be affected. If it is, well, maybe there are ways around it. Maybe.
Other strategies from Locog have veered between the patronising and the risible. In the former camp, Locog has urged people to change their journey time, method of transport, or just work at home.
Ha! If only the teeming millions had those luxuries. Still, said the authorities, rather than join the crush on the way home, why not go for a couple of pints first? At least the hospitality industry will make something out of this wheeze.
Creatively, the ads are strangely honest. Horse riders on escalators and rowing teams in Tube carriages conjure up just the nightmare we’re all dreading. And the jaunty if over-familiar style of illustration does nothing to take the edge off.
No doubt Lord Coe has an answer to all this. He always does. Maybe as such a massive proportion of the tickets have gone to corporate sponsors, the crowds won’t be bad as predicted.
Simon S Kershaw is a creative consultant and a former creative director at Craik Jones
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...