Opinion and comment on marketing trends

Marketing and advertising industry thought leaders offer their takes on the latest advertising and marketing trends.

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VR is dead, long live VR

VR is dead, long live VR

Latest comment on marketing trends and issues

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Unilever's Knorr viral makes a delectable start with 3m views

Unilever's Knorr viral makes a delectable start with 3m views

Social video expert Unruly reviews the latest viral by Knorr.

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A view from Dave Trott: Common sense beats brains

A view from Dave Trott: Common sense beats brains

Errol McKellar owns a garage in Hackney.

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It's the 'big ideas' that can turn products into brands

It's the 'big ideas' that can turn products into brands

I saw a punk on the Tube this week and felt a warm rush of nostalgia for a time when people enjoyed looking interesting (in a tribal kind of way) and challenging.

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Have 'big ideas' become antiquated?

Have 'big ideas' become antiquated?

If Tracy De Groose is right, the concept of big ideas has run its course and is on its last legs.

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Global viewpoint from New York: Forever Beta's Gadsby on collaboration

Global viewpoint from New York: Forever Beta's Gadsby on collaboration

New York is where you can make it, baby.

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On the Campaign couch: How much distance do I maintain with my agency?

On the Campaign couch: How much distance do I maintain with my agency?

I'm a chief marketing officer and my advertising agency has just moved into a fabulous new office.

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Marketing tech: changing the way budgets are spent

Marketing tech: changing the way budgets are spent

As technology recasts marketing budgets, has Bellwether become outdated and do we need a measure that accurately reflect clients' investments, Simon James asks.

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Jobs for the girls: paving the way for women in creative departments

Jobs for the girls: paving the way for women in creative departments

Doing away with outdated creative department structures will both modernise agencies and further the cause of women in adland, Paul Burke writes.

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No agency is truly safe from the sword of Damocles

No agency is truly safe from the sword of Damocles

When agency executives heard that there was a travel brand reviewing through AAR in February, they got excited.

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Is live-streaming a ticking time bomb for sports broadcasters?

Is live-streaming a ticking time bomb for sports broadcasters?

Will platforms such as YouTube, Twitter and Facebook become the natural home for live sport, Gideon Spanier asks.

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Things we like: Game of Thrones coverwrap

Things we like: Game of Thrones coverwrap

Commuters and fans of Game Of Thrones were treated to a copy of The Westeros Gazette on Monday, thanks to Metro and Sky Atlantic.

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Facebook's focus points the way ahead for Yahoo

Facebook's focus points the way ahead for Yahoo

Yahoo is in better shape than critics think, but Facebook still leads the way, Paul Frampton says after a visit to Silicon Valley.

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Media owners go global in battle royal for audiences

Media owners go global in battle royal for audiences

The advertising industry is used to brutal battles between sprawling empires, laced with personal rivalry and dynastic intrigue, so it is fitting that Game Of Thrones has captured the imagination of media...

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Putting adland's big rewards into perspective

Putting adland's big rewards into perspective

Adland needs big earners to show the next generation of wealth generators why they should chance their arm in advertising, David Golding writes.

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Naughton steps up agency charm offensive at Google

Naughton steps up agency charm offensive at Google

Google's UK and Ireland sales chief on YouTube's value as an ad platform, its competition with TV and the tax debacle.

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Google, Facebook, Twitter: From frenemy to frival

Google, Facebook, Twitter: From frenemy to frival

It's important to change the language of competition in our complex media world, Lindsay Pattison writes.

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Ad-blocking: a Darwin's wedge?

Ad-blocking: a Darwin's wedge?

The economist Robert H Frank coined the term "Darwin's wedge" to describe situations in which stuff evolves to benefit the individual but is actually bad for the species overall.

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Five takeaways from Apple's worst results in 13 years

Five takeaways from Apple's worst results in 13 years

Apple revealed that iPhone sales fell for the first time in over a decade - but bright spots elsewhere in the business suggest the company is looking well beyond the saturated smartphone market.

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Why Tesco is pioneering frictionless grocery shopping

Why Tesco is pioneering frictionless grocery shopping

Tesco became the first British retailer to sign up to 'If This Then That' last week, allowing technically-minded customers to set up automatic grocery orders on Tesco.com.

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Has AI already won?

Has AI already won?

Siri, Facebook and their friends have made artificial intelligence part of everyday life. But, wonders Jon Busby, digital director at Twogether, is that just the beginning of AI's final move to world domination?

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Thousands of jobs across advertising, creative, marketing and media

Marketing trend: Convergence

The year ahead for creativity

The year ahead for creativity

Let's get digital: the threat of management consultancies

Let's get digital: the threat of management consultancies

Moving closer to clients and each other

Moving closer to clients and each other

Marketing trend: Mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Top tips for brands on Periscope

Top tips for brands on Periscope

The year ahead for mobile

The year ahead for mobile

Marketing trend: Social media

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