Opinion and comment on marketing trends

Marketing and advertising industry thought leaders offer their takes on the latest advertising and marketing trends.

Latest comment on marketing trends and issues

Share
Samsung digital chief: Behave like an entertainer and move like a start-up

Samsung digital chief: Behave like an entertainer and move like a start-up

To entice consumers, brands must make their messages authentic, relevant, consistent and personalised, writes James Keady, Samsung's UK digital chief.

read more
Share
Three wants its fair share of those billions of advertising dollars

Three wants its fair share of those billions of advertising dollars

And so ad-blocking comes to mobile but not in the form of browser plugins. Three's decision to trial blocking ads at network carrier level may be said to be all about improving the customer experience,...

read more
Share
Facebook's reaction to Trending bias allegations raises more questions

Facebook's reaction to Trending bias allegations raises more questions

Facebook has made a number of alterations to the way it curates news in response to allegations of bias in its Trending service, writes Chris Pearce.

read more
Share
Changing the world with creativity: an open letter to my wife

Changing the world with creativity: an open letter to my wife

McCann London's chief creative officer argues that marketing has the power to make a real impact.

read more
Share
Hearst is bringing magazines to life with events focus

Hearst is bringing magazines to life with events focus

Hearst is putting events front and centre in a 'dynamic distribution' strategy for its brands.

read more
Share
Gender neutral campaigns are refusing to label brands and their customers

Gender neutral campaigns are refusing to label brands and their customers

The way modern society views gender is no longer as simple as it once was and the definitions of male and female are starting to lose relevancy, writes Hannah Gillet.

read more
Share
50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent.

read more
Share
The Great British Diversity Experiment 2016: Top 5 findings

The Great British Diversity Experiment 2016: Top 5 findings

In 2015, a group of senior leaders who work for the diversity cause in the advertising and marketing world got together to discuss one of the most pressing problems in our workplaces, writes Nadya Powell.

read more
Share
Amid agency scandals, is your house in order?

Amid agency scandals, is your house in order?

Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.

read more
Share
A view from Dave Trott: I see a blog post in your future

A view from Dave Trott: I see a blog post in your future

The most successful horoscope writer ever was Jonathan Cainer.

read more
Share
So what's going on at BBH?

So what's going on at BBH?

BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.

read more
Share
Why changing ad agencies won't solve the crisis at M&S

Why changing ad agencies won't solve the crisis at M&S

Even the might of WPP, whose agencies will vie for the business, may not be enough to revive the retailer.

read more
Share
Collaboration is all the rage - but it has its limits

Collaboration is all the rage - but it has its limits

Collaboration and creativity are two major themes at Media360, Campaign's annual conference for brands, media owners and media agencies, taking place this week in Brighton.

read more
Share
Marketing that's good as gold can also win awards

Marketing that's good as gold can also win awards

Regular readers of this organ cannot have failed to notice over the past year that Tom Knox, MullenLowe's chairman, has made "here for good" the central plank of his IPA presidency.

read more
Share
Things we like: Twitter enhancements

Things we like: Twitter enhancements

Twitter is planning to let users post longer updates because multimedia such as photos, links and videos may no longer count as part of the 140-character limit.

read more
Share
Facebook wants to be in the news business, so it needs journalists

Facebook wants to be in the news business, so it needs journalists

The row about Facebook's alleged left-wing bias in its Trending Topics is proof that the network's editorial views matters, argues Grant Feller.

read more
Share
Why you should enter the New Thinking Awards' Power of Partnerships category

Why you should enter the New Thinking Awards' Power of Partnerships category

Building good partnerships requires real effort and the willingness to take risks, writes Rachel Bristow, the director of partnerships at Sky Media.

read more
Share
AR and VR are taking product experiences to the masses

AR and VR are taking product experiences to the masses

When used effectively, alternative realities can play a vital role in marketing and helps brands tell complex and sophisticated stories, writes Tim Jones, creative director at RPM.

read more
Share
The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016

The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016

Carling may have signed back on as a sponsor of the Premier League, but it wants to be more than just football crazy.

read more
Share
Dave Dye: Why aren't we making more likeable ads?

Dave Dye: Why aren't we making more likeable ads?

J Walter Thompson's Dave Dye recalls the early days of Facebook brand pages and how he learned to be more likeable.

read more

The Wall blog

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Marketing trend: Mobile

Navigating the mobile landscape

Navigating the mobile landscape

Is your message mobile?

Is your message mobile?

Are the iPhone 'leaks' getting too obvious?

Are the iPhone 'leaks' getting too obvious?

Marketing trend: Social media

Seasonal ad campaigns: what makes them work?

Seasonal ad campaigns: what makes them work?

Want ad success on social? Be a chameleon

Want ad success on social? Be a chameleon

Wearable tech brands forge a valuable league of their own

Wearable tech brands forge a valuable league of their own

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up