Carol Vorderman fronts Sambucol marketing drive
Sambucol, the-over-the-counter immune system supplement, is launching a marketing campaign featuring brand ambassador Carol Vorderman, to coincide with the flu season.
Carol Vorderman: fronts latest Sambucol ad campaign
The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection.
The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients such as antioxidants and black elderberries.
The ad uses brand ambassador Carol Vorderman and ends with the line: "Recommended by Carol Vorderman."
Lisa Harrison, brand manager, VMS at PharmaCare Europe Ltd, said: "Sambucol is not only an effective immune system booster, it also tastes great, which is why it's a fantastic supplement for all family members
"Carol Vorderman is a strong brand ambassador and has once again provided her endorsement of the Sambucol range. AdConnection's media strategy is spot on for our target – reaching them in the right places at the right time."
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...