Maplin returns to TV for customer services push
Maplin, the electronic goods retailer, is returning to television advertising for the first time in seven years to push its customer service credentials.
Maplin: returns to TV advertising
The decision comes after rival Dixons Retail, owner of PC World and Currys, attempted to change perceptions of its own customer services with the launch of a multi-million campaign in November.
Maplin Electronics will use the campaign to portray its staff's "friendly and unrivalled knowledge of all things technological".
Creative will feature a couple who like the Maplin staff so much they want to take them home in a parody of the set-in-store style of many retail adverts.
The retailer appointed Biscuit to create the campaign after a five way pitch in November.
Television activity will launch on 25 February and will promote the current best offers available in stores.
Creative will also feature an adaptation of the brand's logo, which showcases the store's product range by spelling out the Maplin name with animated images of products including headphones, voice recorders and cameras.
The brand has 195 stores and allows customers to reserve products either in-store or online.
Follow Matthew Chapman @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...