HMV's Twitter feed hijacked as reports of redundancies emerge
HMV employees have used the brand's official Twitter feed to live-blog mass redundancies taking place at the beleaguered high street entertainment chain.
HMV: Twitter account hijacked
Using the hashtag #hmvXFactorFiring, @HMVtweets claimed that staff were being fired by the HR department.
Administrator Deloitte subsequently confirmed that 190 people have been made redundant at the brand's head office and distribution centres.
The tweets (see below), which were quickly deleted, also claimed that the "marketing director" was asking "How do I shut down Twitter?".
HMV, which has 239 stores in the UK, went into administration two weeks ago. The 92-year-old company has struggled against online rivals such as Amazon.
Nick Edwards, joint administrator at Deloitte, said: "Following our review, a number of redundancies at the head office and distribution centres have been made. Although such decisions are always difficult, it is a necessary step in restructuring the business to enhance the prospects of securing its future as a going concern."
Click on image to enlarge
Read more on this story on The Wall blog: HMV shouldn't be closing down its Twitter feed.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...