Fighting The Credit Crunch By Driving Brand Value Through Consumer-Enticing Promotions, Value-Added Activities & Retail-Focused Pricing

The single most challenging aspect facing marketing, brand, product, category and insight professionals from brands, manufacturers and retailers today is delivering value to consumers despite the weighty impact of the credit crunch and rapidly increasing prices.

This issue remains an increasing threat as long as value for money remains the most powerful influence on consumer purchases. 

Take the time to assess the most effective ways of driving brand value and bottom line by understanding consumer perceptions of value and  implementing outstandingly effective promotion and pricing strategies.

1. Identify the true impact of the credit crunch on consumer spend: identify how to ensure you deliver true brand value in challenging economic times

2. Explore consumer perceptions of ‘value’: gain insights into how categories can use this understanding to inflate their value without losing volume

3. Explore which type of promotions consumers buy into: does increased consumer consciousness around spend really mean the death of BOGOF?

4. Create added value without discounting: how can ethics, environment, and provenance help drive sales of your products without the need for radical discounts?

5. Assess the potential rise and rise of the discounters: will today's focus on cost propel discount and value brands?

7. Effectively pass on increased costs and discuss how brands, retailers and consumers should bear the brunt of price inflation.

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