Competition: Quorn offers iMacs in health campaign

by Bhavna Mistry Promotions & Incentives 21-Nov-05

Marlow Foods' Quorn brand is taking the high ground in the food education arena with a national competition targeting primary and secondary schools and local education authorities (LEAs).

The Quorn IQ Test, through Brahm, is the brand's biggest ever UK push and runs online at www.Quorn-IQ.com.

Schoolchildren need to answer 100 general knowledge, food, science and sport questions to win iMacs for themselves, a science masterclass for their form with TV scientist Professor Heinz Wolff, and £1,000 of IT equipment for the school.

LEAs will be sent a pack that encourages the use of Quorn to produce healthy meals on the school dinner menu and also gives them the chance to enter their schools into the competition.

Other packs will be sent to 11- 16-year-olds, which include A3 posters, POP wobblers to promote the Quorn meal of the day, and competition leaflets with a unique user code that enables pupils to compete online.

Primary schools will receive a pack that includes fun stickers and posters to help educate younger children about the importance of exercise and healthy eating.

Initially, 50 LEAs will be contacted, and up to 800 schools are expected to take part.

Tony Davison, commercial manager for Quorn Foodservice, said: "It's important to get the healthy eating message across to children and school meal providers.

We hope the competition will engage young people in learning about food and healthy lifestyles in an interesting and stimulating way. It's the first time Quorn has targeted schools."

Paul McGann, associate director and head of promotional marketing at Brahm, added: "The push is designed to reach LEA's, teachers, pupils and their parents. With young people's enthusiasm for the internet, the online competition is a strong medium for building children's understanding of health and nutrition. And the prizes should help - the winner will get a prize for themselves, their class and the whole school."