Beiersdorf launches skincare sampling drive

by Gemma O'Reilly, Promotions & Incentives 21-Sep-07, 15:10

London - Toiletries giant Beiersdorf is driving awareness of its Eucerin skincare brand with a free sample giveaway.

The campaign, through Space, includes direct mail and email activity to drive consumers to a promotional microsite where they can request a free sample.

Kicking off this month, the push is aimed at women aged over 25 who may be interested in the dry and sensitive skincare range which is stocked up Boots and Lloyds Pharmacy stores nationwide.

Support includes banner advertising on netdoctor.co.uk, handbag.com and ivillage.co.uk to flag up the push.

“The objective of the promotion is to drive widespread consumer awareness of the Eucerin brand and promote word-of-mouth recommendation,” said Vicki Walsh, director at Space.

The Eucerin brand was developed in 1900 and forms part of Beiesdorf’s portolio of healthcare brands which include Nivea, La Prairie and Elastoplast.