Bounty web developments focus on dads

by James Quilter Promotions & Incentives 06-May-08, 10:30

LONDON - Baby sampling and data capture specialist Bounty is planning a series of initiatives aimed at dads as it seeks to evolve online.

Managing director Ian Beswetherick (right) told P&I the company was looking at ways to engage fathers. It currently has one of the top 10 UK websites in terms of hits, but the majority of its content is geared towards mothers.

Beswetherick said the main area of growth, following Bounty's £70 million acquisition by US baby specialist Kaboose last year, would be its online offer.

Bounty gives samples and coupons, covering the majority of babycare brands, to mothers in hospital. It also has a retailer partnership with Asda.

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