Scan Foods to launch £1m integrated work for new snack

by Julia Buchanan Promotions & Incentives 25-Apr-08, 11:30

LONDON - Swedish meat brand Scan Foods UK is set to launch a £1m integrated campaign for its upcoming meat snack, Hot Tub.

The campaign, created by agency Mesh, will use both promotional and above-the-line marketing. Irreverent viral films will be used to raise awareness of the brand amongst the target audience of men aged 18 to 24-years-old.

Campaign details for the new product are yet to be finalised but are believed to include promotional deals in-store and sampling activity. The snack will consist of meat, a dip, fork, and a wipe and launches into grocery and impulse markets in the autumn.