LA tourist board teams up with Cineworld

by Julia Buchanan Promotions & Incentives 25-Apr-08, 15:50

LONDON - LA tourist board, LA Inc, has teamed up with Cineworld as part of a European-wide partnership drive to promote the city as a brand.

The offer, created by Touchdown Brand Affinity Marketing, aims to make the city a glamorous destination for film fans in the UK and Ireland. The cinema chain will promote a prize draw for a VIP trip to the LA Film Festival on its website, magazine and its newsletters to its cardholders.

LA Inc has also teamed up with American Airlines to offer a trip to the festival and special offers on flights to LA. The promotion will be promoted to the airline’s UK and German customers.

Last year, LA Inc teamed up with Orange and Mastercard to promote the film festival. The partnerships were created by Touchdown.