Women's mag in Mills & Boon giveaway deal

by Julia Buchanan Promotions & Incentives 04-Jun-08, 10:00

LONDON - Romantic fiction publisher Harlequin Mills & Boon has teamed up with Woman's Weekly to offer free copies of its novels.

The partnership promotion, created by Cocktail Marketing, will see a coupon appearing in Woman's Weekly in June that can be redeemed for a novel at WHSmith.

Woman's Weekly will also run a short story competition, with the winner receiving a laptop, publication in the magazine and a consultation with a Mills & Boon editor. The aim is to drive awareness of the brand among mass-market women over 30.